For Dealerships and Dealer Groups
Your Marketing Has Six Vendors and No Owner. Your Phones Have No One at All.
We manage the digital operation for dealerships — paid media, website, analytics, co-op, and the vendor stack — and with our platform partner we deploy AI call handling that answers every service call on the first ring. Buy either. Buy both.
Clearly Defined Scope
Fixed Monthly Pricing
One Accountable Partner
Single Store or Group
Currently managing digital operations for a Ford store. Fluent in the systems your dealership already runs.
Platform names and logos are the property of their respective owners and are shown to indicate systems we work with.
Two Different Problems. Two Different Solutions.
Nobody owns your marketing.
You have an OEM website vendor, a Tier 3 agency you half-chose, an inventory tool, a CRM, a chat widget someone signed up for in 2022, and a marketing coordinator who is drowning. When a number moves, nobody can tell you why. When co-op money goes unclaimed, nobody notices. When a vendor underdelivers, nobody calls them.
See Growth Services →Nobody answers your phones.
Every missed service call is a repair order that went to the independent shop down the street. Your advisors cannot write a repair order and answer a ringing phone at the same time, so they pick the customer in front of them, which is the right call and costs you money every hour you are open. After five, nobody picks up at all.
See Call Handling →Digital Performance Retainers
One partner accountable for the entire digital operation. Three levels of engagement, every one of them defined in writing before you sign. No open-ended scope. No vague performance language. You know exactly what happens every month.
Most Stores Leave Co-Op Money on the Table. We Go Get It.
Co-op reimbursement fails for boring reasons. The creative missed a disclaimer. The documentation was assembled wrong. The claim window closed while someone was on vacation. The money was always there and the paperwork was not.
We handle the full cycle every month: pre-check creative against current program rules before it runs, assemble claim documentation in program format, submit inside the window, and track every claim to reimbursement. Denials get appealed once with corrected documentation.
Recovered dollars are reported monthly as a running total, so you can see exactly what the program returned.
Three Levels of Engagement
Every level is scoped in writing. Pricing is presented on a call, because a dealership’s stack, market, and rooftop count change what makes sense.
Advertising channels are counted and named in your agreement, so you always know what is included. Additional channels are available at a defined monthly rate. Ad spend is paid directly to the platforms and managed as a separate line at a stated percentage.
Entry Engagement
Digital Foundations
Best for: A single rooftop that needs someone accountable for the stack and the co-op money, plus one channel run properly.
What happens every month:
- ·Vendor accountability — every digital vendor tracked, contracts and renewals surfaced 60 days out, escalations handled by us
- ·Full OEM co-op capture cycle
- ·One advertising channel of your choice, managed weekly — Google Ads, Meta, display, streaming audio, or streaming TV
- ·Inventory feed and website integrity checks, weekly
- ·Written monthly report and review call
Not included: Additional advertising channels, attribution engineering, automation builds, conquest programs, fixed ops campaigns, SEO
Request a WalkthroughFull Digital Operation
Digital Performance
Best for: A rooftop that wants its entire digital operation owned end to end by one accountable partner.
Everything in Digital Foundations, plus:
- ·Two advertising channels — typically Google Ads and Meta, covering new, used, service, and conquest
- ·Analytics and attribution — tracking maintained, lead source integrity audited monthly, cost per lead and cost per sale by channel
- ·Stack oversight — DMS, CRM, inventory, scheduling and retailing configuration monitored; we represent you on vendor technical calls
- ·Marketing automation — one new build or revision monthly, plus an email campaign and a landing page
- ·Website merchandising and pricing display compliance review
- ·Weekly written snapshots, monthly strategy call
Not included: Additional advertising channels, conquest and equity mining, fixed ops demand generation, stack implementation and migration, multi-rooftop coverage, SEO
Request a WalkthroughGroup and High-Volume
Digital Command
Best for: A high-volume rooftop or a dealer group that wants offense, not maintenance.
Everything in Digital Performance, plus:
- ·Four advertising channels, allocated across search, social, display, and streaming as the market demands
- ·Conquest and equity mining, run as a fixed five-step cycle every month
- ·Fixed ops demand generation — the highest-margin revenue in your store, marketed properly
- ·Stack implementation and migration — new system rollouts, data migration, integration builds, vendor selection
- ·Multi-rooftop coverage with defined per-store pricing
- ·Quarterly business reviews with ownership and an annual digital roadmap
Not included: Media spend, video production, enterprise DMS replacement, BDC staffing, SEO
Request a WalkthroughLocal search and Google Business Profile management is a separate engagement. See below.
Digital Command
The Same Five Steps, Every Month
Conquest programs usually die because nobody defined them. Ours runs the same way every month, so you know what is happening and can hold it accountable.
Pull
positive equity, lease maturity inside six months, and service customers who have never purchased
Match
every segment matched against on-ground inventory, so every offer is on a car that exists
Deploy
email sequence, paid social custom audience, and Google Customer Match
Hand Off
a scrubbed call list to your BDC or desk with per-segment talking points
Report
attribution back to units moved
Digital Command
Service Is Your Best Revenue and Your Worst-Marketed Department
Fixed ops carries the highest margin and the most predictable revenue in the building. It is also the department that gets marketed last, because your one marketing person is consumed by new car campaigns, OEM compliance, and whatever came up this morning.
We run a monthly cycle dedicated to service: an offer campaign built and deployed, your declined-service list pulled and worked, your lapsed customers targeted, your specials page kept honest against actual current pricing, and a report attributed back to repair orders.
Separate Engagement
When Someone Searches “Brake Repair Near Me,” You Are Either in the Map Pack or You Are Invisible
Your OEM website vendor controls your site, so most dealers assume search is handled. It is not. Vendor platforms are built to be uniform across a franchise network, not to win a specific market, and almost none of them touch the thing that actually drives service traffic: your Google Business Profile and your position in local results.
That matters more in fixed ops than anywhere else in the store. A customer with a check-engine light does not go to your homepage. They search, they look at the three businesses in the map pack, they read the ratings, and they call one. If the independent shop two miles away is above you, that repair order is theirs.
What the engagement covers:
- ·Google Business Profile optimization — categories, services, hours, departments, photos, and posts kept current across every profile you own
- ·Local citation building and cleanup, so your name, address, and phone are consistent everywhere Google checks
- ·Review response strategy and monitoring
- ·Technical SEO — crawlability, site speed, mobile performance, and indexation on your existing platform
- ·On-page optimization across service, model, and department pages
- ·Location and service page content built for the terms your market actually searches
- ·Structured data markup, so your inventory, service, and business information is machine-readable for both search engines and AI assistants
- ·Monthly ranking and visibility reporting tied to real search terms
Local search is a separate engagement. It works alongside any retainer tier and can be purchased on its own.
Summit Ford of Kona
★ 4.8 (412) · 1.2 mi
Island Auto Care
★ 4.6 (188) · 2.1 mi
Pacific Tire & Brake
★ 4.5 (236) · 3.4 mi
Summit Ford of Kona — Service Center
Auto repair shop · ★ 4.8 (412 reviews)
Open · Closes 6 PM
Services
Winter service special — brake inspection with every oil change through February.
Posted 3 days ago
One Store or Twenty
Single Rooftop
You get a partner who knows your store, your market, and your OEM programs, not an account manager rotating through a book of forty clients. Scope is defined, pricing is fixed, and one person is accountable when something breaks.
Dealer Group
Group strategy is bought once. Each rooftop gets its own channel management, its own co-op claims, its own reporting, and its own place in the monthly conquest and fixed ops cycles, at a defined per-store rate that steps down as the group grows.
Coverage is defined by the rooftops in your agreement. Stores you acquire during the term are added by written amendment at a rate you already know. You will never get a surprise invoice because you bought a store, and we will never absorb five rooftops of work without saying anything.
AI Call Handling
A separate offering. It does not require a marketing retainer and a marketing retainer does not require it. If the only thing you want fixed is your phones, that is a complete engagement.
What It Costs You Now
Every Missed Call Is a Repair Order Somewhere Else
Calls go to voicemail. Advisors are writing repair orders. Nobody picks up. The customer calls the next shop.
Declined service never gets a call back. The list exists. Nobody has time to work it.
After hours, nothing happens. Your phones stop at five. Your customers do not.
Service — Text Follow-Up
Today, 6:42 PM
Appointment written to the scheduler and DMS
Answers, Books, and Follows Up
Calls are answered instantly, day or night. The system verifies the caller, pulls their vehicle and mileage from your database, converts what they describe into your op codes, checks live scheduler availability, and books the appointment directly into your system. It escalates to a human when a human is genuinely needed.
Outbound Campaigns
RunningThe One Add-On
Work Your Lists Without Burning Advisor Payroll
Upload a list, set the script, and the system dials, qualifies, and schedules while your team works the drive. Every attempt is logged with an outcome, a recording, and a next-step task. Two-way texting follows up on every no-answer, personalized per customer, with callbacks dropped straight into your team’s queue.
dials per month
+ unlimited texting
dials per month
+ unlimited texting
Outbound is not set-and-forget. Every campaign is a new list, a new script, and a new pacing decision. We build the campaigns, prepare and scrub the lists, write and iterate the scripts from real call review, manage pacing against connect rates, and report per campaign with attribution.
- 1
Cold lead re-engagement — leads that went quiet in the CRM
- 2
Open recall outreach — a compliance obligation and a service revenue line at once
- 3
Promotional campaigns — seasonal service offers, sales events, inventory pushes
And if you are on a retainer with us, your conquest and fixed ops lists feed straight into it. See below.
Platform Results
Nearly Half Their Appointments Book When the Store Is Closed
These are published results from the call handling platform we partner with, measured at a Honda dealership in California. They are the platform’s results, not FyreSkye Digital client results.
A single-rooftop Honda store deployed the platform for after-hours coverage and daytime overflow, with a three-ring safety net across every department. Over the measured period:
Calls answered
268 hours of conversation, averaging 3m16s
After-hours calls answered
32% of total call volume, all of which would have hit voicemail
Appointments handled
994 scheduled, 138 rescheduled
Booked outside business hours
459 of 994, before 7 AM, after 6 PM, or Sunday
Callers connected to staff
Live handoffs, not deflections
Messages and tasks captured
Routed to the team
Their General Manager reports the platform books an additional 50 to 60 service appointments per month from after-hours calls alone.
It Works With What You Already Run
Phone Systems
Runs on your existing telecom. No hardware changes, no system replacement. RingCentral, 8x8, Nextiva, Vonage, Cisco Webex, or any SIP trunk.
DMS, Scheduling, CRM
CDK Global, Reynolds & Reynolds, Tekion, Dealertrack, DealerSocket. Xtime, myKaarma, Dealer-FX, AutoPoint, TimeHighway. VinSolutions, Elead, DealerSocket CRM, Twilio SMS.
Appointments and notes are written back into your DMS and CRM the moment the call ends.
Languages and Upgrades
English, Spanish, French and more, switching mid-call so every customer gets the same level of service. Model, transcription, and voice improvements ship continuously at no additional cost.
It Slots Into Your Phone Tree. You Decide Where.
The system only steps in where you want it to.
Sales
Your team first. Overflow and after-hours handled.
Service Appointments
Answered immediately, first ring. No hold, no voicemail.
Service Advisor
Advisor desk first. Overflow and after-hours handled.
Parts
Parts department first. Overflow and after-hours handled.
Live in Under a Week
Within 24 hours
Agreement and onboarding intake
Within 48 hours
Integration into your systems begins
1–2 days
Testing and tuning to your store
1 day
Dashboard training for your users
Go live
Live, with a standing review cadence
We Set It Up. It Runs.
Inbound is configured once: call routing, scripts, and the integration into your DMS and scheduler. After that the only people in the system are your team, clearing follow-up tasks.
The platform license is contracted directly between your dealership and the provider. If you are on a retainer with us, this becomes one more system in the stack we already oversee. There is no separate management fee for inbound, because it does not need one.
When You Run Both
Marketing Builds the List. Operations Works It.
These are two separate engagements and either one stands alone. Run both and the handoff between them is already built, which is the part that usually breaks.
Every month your conquest cycle produces three segments: positive equity, lease maturity inside six months, and service customers who have never purchased. Your fixed ops cycle produces two more: declined service and lapsed customers.
Those lists do not go into a spreadsheet and wait for someone to have a free afternoon. They load straight into the outbound platform and get worked by phone and text, at your dial allotment, without consuming a single advisor or BDC hour.
Equity, lease maturity, and never-purchased segments
Outbound dialing and SMS
Three segments contacted by voice and text, zero advisor hours
Declined service list
Outbound dialing and SMS
Work called back the same month it was declined
Lapsed customer segment
Outbound dialing and SMS
Reactivation attempted by voice, not just email
Paid media and local search
Inbound call handling
The phone gets answered when the advertising works
Advertising creates the call and the list. Call handling makes sure the call is answered and the list gets worked. Run one and you have a complete service. Run both and you stop losing what falls between them.
Request a Walkthrough
Seven fields. We reply within one business day and schedule a call to walk through what fits your store.
What happens next
- 1We review your submission, typically within one business day
- 2We schedule a walkthrough call and present scope and pricing against your situation
- 3You receive a written proposal with defined scope, fixed pricing, and a start date
Direct line: (808) 229-2281, Monday through Friday, 8 AM to 5 PM HST.